London Fashion Week

Fowler35 London Fashion Week


Last week #teamfowler was backstage once again for London Fashion Week AW20 having been specially invited by mega-brand L’Oreal Professionnel to style the hair at the Zaful show at ON|OFF.

We loved the character we were given the opportunity to design the look for.  For the girls, it was so pretty and we definitely think it’s a party look! The designer gave us a brief to create clean and simple hair, that was wavey, and a bit mermaid-like but not overly dramatic.  

I wanted to create an ethereal essence to it, so we kept the hair straight until level with the eyebrows and wove the hair onto hairpins, sprayed with one of my all-time favourite styling products TECNI.ART Constructor by L’Oreal Professionnel which is a heat protection spray, and heated each pin with straighteners.  This gave us a gorgeous zig-zag texture, which we then brushed out to create the eye-catching finished look. Thanks to Ricardo and Linzi for being the fowler35 dream team!

If you’ve got an event or party coming up and are looking for something special, we’d love to take what we’ve learned from years of working on London Fashion Week, shoots and for the red carpet, and create a special character for you.  Please don’t hesitate to call us on 0207 580 3449 to talk through your needs.  

Looking forward to seeing you in the studio soon!

Darren, Inca and the fowler35 team xxx
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