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Shu Uemura The Art Of Styling Umou Hold Strong Hold Cream

£33.30

Shu Uemura The Art Of Styling Umou Hold Strong Hold Cream

SKU: 3474636876877 Categories: , Tags: ,
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Hold your hairstyles in place with the Shu Uemura Umou cream, a strong-hold styling cream with a lightweight finish. Inspired by the Japanese art of minimalism, umou means “feather” in Japanese. The name Umou Hold represents the styling cream’s stronghold that is lightweight and soft in finish. The Shu Uemura Umou hold cream is ideal for short to medium length hair, provides strong, lasting hold without weighing down strands or leaving residue or stickiness. Results in smoothness and subtle natural shine for polished, controlled looks and slick-backed styles.

benefits:

  • Provides long-lasting strong hold without weighing down strands.
  • Adds subtle dimension, smoothness and natural shine.
  • Perfect for polished, controlled & slicked-back styles.

Top Tips:

Strong is the keyword here! Add a pea-size amount of Umou Hold to your any of your favourite styling products to increase the hold & keep adding more to give you the strength you are looking for

Previously known as ‘Kengo Feather’

Brand

Shu Uemura Art Of Hair

Range

Art of Styling

Ingredients

aqua / water ● dimethicone ● peg-40 hydrogenated castor oil ● vp/va copolymer ● ppg-5-ceteth-20 ● stearyl alcohol ● c20-40 alkyl stearate ● petrolatum ● tribehenin ● cera alba / beeswax ● butylene glycol ● peg-150 pentaerythrityl tetrastearate ● phenoxyethanol ● cellulose gum ● caprylyl glycol ● sorbic acid ● ethylhexylglycerin ● disodium edta ● limonene ● potato starch modified ● benzyl benzoate ● alpha-isomethyl ionone ● propylene glycol ● linalool ● hexyl cbenzylinnamal ● citral ● alcohol ● citronellol ● sorbitol ● camellia sinensis leaf extract ● tocopherol ● citric acid ● sodium hydroxide ● ascorbic acid ● parfum / fragrance.

Volume

100ml

Brand

Shu Uemura Art of Hair

The ultimate in avant-garde luxury, Shu Uemura art of hair fuses unique natural ingredients with trailblazing science, and the experience of the world’s most inspired hairstylists, to offer women everywhere the absolute artistry of beautiful hair. Hair is integral to a woman’s beauty. It’s why, in 2007, Shu Uemura extended its legacy of innovation in skincare and make-up to create Shu Uemura art of hair. Edgy, luxurious and highly effective: the brand immediately resonated with the world’s arty fashionistas. Its unmistakable Tokyo flair mixing modern style with timeless knowhow to create looks that are innocent yet sexy, artistic yet wearable. For over 10 years, the brand has continued to break new ground in customized hair care. Building on its expertise in nourishing and protecting natural oils to create the bestselling Essence Absolue range in 2009, and in 2011, iconic Cleansing Oil shampoos and conditioners. Elevating the art of hairstyling, 2012 saw the creation of instant Volume Maker and in 2014, Wonder Worker Air Dry/Blow Dry Perfector. Inspirations continue through the Shu Uemura art factory. From rising talents in street art to internationally renowned Kawai artists, such as Takashi Murakami, the factory provides a unique platform for collaboration. Every year, the results can be seen in new, limited-edition “art” packaging available to women throughout the world.
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