Unleash your creativity with Shu Uemura’s ‘Ishi’ sculpting paste. The Ishi paste, meaning ‘stone’ in Japanese, offers long-lasting and durable hold, allowing you the peace of mind that your carefully-created look will remain in-tact for as long as possible.
A demi-matte finish allows you to experiment with textured, tousled, ‘fresh-out-of-bed’ aesthetics, as well as on-trend pompadours, meaning that all desires are catered for. The lightweight and nourishing formula avoids the risk of any sticky, heavy residue being left over, making it quick and easy to rinse the sculpting paste out once applied.
benefits:
- Adds strong hold and texture to create a piecey, workable, demi-matte finish.
- Perfect for sculpted, slicked back looks and roughed up frizz-free styles.
- Creamy formula, which is neither stiff nor sticky, offers subtle shine.
Top Tips:
Emulsify a small amount of Ishi Sculpt between your fingertips and apply to face-framing baby hairs to lay them down. You can use a disposable mascara wand to comb them down or create soft shapes along the hairline #BecauseGreatHairMatters
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Shu Uemura Art of Hair
The ultimate in avant-garde luxury, Shu Uemura art of hair fuses unique natural ingredients with trailblazing science, and the experience of the world’s most inspired hairstylists, to offer women everywhere the absolute artistry of beautiful hair.
Hair is integral to a woman’s beauty. It’s why, in 2007, Shu Uemura extended its legacy of innovation in skincare and make-up to create Shu Uemura art of hair. Edgy, luxurious and highly effective: the brand immediately resonated with the world’s arty fashionistas. Its unmistakable Tokyo flair mixing modern style with timeless knowhow to create looks that are innocent yet sexy, artistic yet wearable.
For over 10 years, the brand has continued to break new ground in customized hair care. Building on its expertise in nourishing and protecting natural oils to create the bestselling Essence Absolue range in 2009, and in 2011, iconic Cleansing Oil shampoos and conditioners. Elevating the art of hairstyling, 2012 saw the creation of instant Volume Maker and in 2014, Wonder Worker Air Dry/Blow Dry Perfector.
Inspirations continue through the Shu Uemura art factory. From rising talents in street art to internationally renowned Kawai artists, such as Takashi Murakami, the factory provides a unique platform for collaboration. Every year, the results can be seen in new, limited-edition “art” packaging available to women throughout the world.
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