Achieve a salon-worthy blow dry with the Kérastase Styling L’Incroyable Blow Dry Créme; an opulent, reshapable heat-styling cream developed for those with thick and unruly hair types.
The innovative formula utilises proprietary SRS® technology. This boasts Micro-Beeswaxes and elastic Polymers, which work in synergy to create flexible shape memory and define a new kind of hold. The heat-sensitive Beeswax melts when heated, which allows for infinite reshapeability and endless, touchable styles, without unwanted stiffness.
The crème effortlessly glides through locks, instantly delivering up to 3 times faster heat-styling and eliminating frizz with long-lasting effect. Use the treatment before drying hair and the formula will allow you to boost locks on the second day, touch up styling errors and change up your style. Expect a natural feel that lasts for days.
Kérastase is a leader in the global haircare industry, professionally developed to provide the most luxurious and innovative hair products on the beauty market. Developed using the most advanced scientific research in the field; Kérastase products contain a unique blend of potent active ingredients and molecular complexes which work to target key hair concerns and perfect the hair to restore its vitality, health and shine.
With leading scientific research at the helm of the company, Kérastase ensures that each of their products has been created with a specific end purpose; crafting a wide variety of ranges to treat and restore each individual haircare concern. Boasting a unique evaluation centre in Paris, the brand rigorously tests all of their research with leading professionals and volunteers to ensure the greatest success of all of their products. This has created a brand which is not only known for its’ luxurious and sophisticated haircare but one which is built on science and highly-effective formulas which give permanent and perfect results.
Kérastase works to a 4-step regimen to better nourish, hydrate and protect the hair: Cleanse, Treat, Replenish and Prime. Their “in-salon” experience at home has been designed to ensure optimum hair health all year-round and change the way in which we look after our hair. By following the 4-step guide, hair is treated to a full range of key proteins, vitamins and amino acids which work together to strengthen and restore hair fibres for beautiful shine and incredible gloss.