Darren Fowler – Creative Director
Darren Fowler, the man behind Fowler35, ensuring we all live the mantra ‘great hair matters’. When he’s not in the salon, Darren can be found backstage at London Fashion Week, shooting campaigns, teaching other hairdressers all over the world… and walking his dog Inca around Fitzrovia and beyond.
More about Darren Fowler
What is your hair superpower?
Creating a visual identity that makes people feel confident and empowered.
What do you love to do with hair?
I love to change hair to suit the needs of an individual design.
What is your greatest skill as a stylist?
Innovation! I can always come up with a new idea.
What do you talk about with your clients?
I love finding out what makes my client tick. Also, being a foodie, my clients and I are always swapping tips on new places to eat.
Why did you get into the hair industry?
It’s hard to say. I studied psychology but nothing creative until I first saw someone cutting hair. I instinctively knew I would be great at it.
What is your personal passion?
Food, fun, architecture and fashion spaces are my things. I never tire of the adventures I share with my partner, Gabriel, and dog Inca.
Over the last 25 years, Darren Fowler’s signature approach to hair has become synonymous with cutting-edge style and confidence. Using personality as a springboard for design, Darren’s ‘Creating Characters’ ethos is the driving force behind the success of his award-winning studio, fowler35, where he nurtures a new generation of talent.
He is a regular contributor to editorial and advertising campaigns, shaping show-stopping looks for celebrity clients in the world of film and TV, as well as memorable hair designs for the catwalks of YSL, Joshua Kane and Paul Costelloe.
A Global Ambassador for Kérastase, Shu Uemura and L’Oréal Professional Style and Colour. Darren is an open, honest and welcoming voice in British hairdressing. His transparency and creativity have earned him accolades from influencers, beauty veterans and consumer press, including The Sunday Times, Grazia and Mr Porter.
Cillian Murphy, Gillian Anderson, Matthew Modine, Johanna Lumley, Nicola Walker, Ruth Wilson, Livia Firth, Salma Hayek, Michelle Dockery, Patti LuPone, Anna Maxwell Martin, Suranne Jones, Catherine Tate, Asa Butterfield, Tom Glynn-Carney, Juliette Binoche, Kristin Davis, Brooke Adams, Tony Shalbour, Tahar Rahim, Kate Beckinsale, David Beckham, Naomi Campbell, Yasmin Le Bon, Tori Amos, Melissa George, Paris Hilton, Yasmin Le Bon, Joanna Froggatt, Alexander Vlahos, Harrison Osterfield, Dianna Agron.
Vogue (British, Italian, Russian), Elle, i-D, Wonderland, Numéro and Marie Claire, Sunday Times Style, Culture, Phoenix, L’Official India, Grazia
Runway & Trunk shows
Joshua Kane, Giorgio Armani, Saint Laurent, Paul Costelloe, Tristan Weber, Bernard Chandran, CHOCOLAB, Reshake, Caroline Hu, Frederik Tjaendsen, Ernesto Naranjo.
British Hairdressing Awards -Artistic Team of the Year (Lead)
British Hairdressing Awards- East Region Hairdresser of the Year
British Hairdressing Business Awards Salon of the Year
Winner British Male Grooming Specialist -Creative Head Magazine
Winner of the L’Oréal Southern Region Men’s Image Award
Winner of the L’Oréal Men’s Image Award